If you could change anything about your life, what would you change? Or, if you could change anything about yourself, what would you change? I’m sure at least some things come to mind. We usually want certain things to be better than how they are. We love some positive change!
We love seeing characters in books and movies go through major changes.
We love zero-to-hero stories – stories where an underdog trains and trains and eventually becomes the champion, or stories where a homeless person works his tail off to become a successful business tycoon.
Heck, even the Earth loves change. Nature is constantly changing. Whether it’s in small ways through erosion, or in huge ways through earthquakes. Change is all around us. I’ve heard someone say the only thing that doesn’t change is the fact that everything does change… all the time, for better or for worse.
We try to force our will on change, and try to force aspects of our lives to change for the better. We read books, attend classes, buy calendars to make sure positive changes not only happen, but last.
If we want to change our fitness level, we buy gym passes and might even pay professional trainers. A lot of us will even take pictures of our physique on day one so we can track our progress. After some time, we hope to see a pretty drastic change as we compare the before-and-after pictures.
Whenever a business is constructed, it’s always created with the purpose to provide some sort of positive change. If the business did not produce some positive change, there would be absolutely no need for it, and even it was created, it couldn’t last.
Of course, we’re no different at Establish – we want to make real, lasting positive changes in the world around us. Actually, we were even created to help businesses make the changes they wanted to make in the world.
Within the last couple months, we took a long, deep look at ourselves, and asked: are we creating the change that we want to? The difficult answer that came back was that we needed to change – we needed to change our approach.
We were helping businesses, sure, but not in the way we had always hoped. The services we were providing for our clients were too similar to the services that many other companies provide. The change we were providing would have been provided whether we were there or not.
We felt like a skier making the same runs as everyone else – limiting ourselves from carving out our own trails. We felt like a musician playing melodies and songs that have been overplayed, limiting ourselves from creating a new song that only we could create.
We knew we had to make a major change. So we did! And we are! Though our goals are still the same, our approach is super different.
Among other changes we’re making, we now work with fewer companies so we provide more quality service and more value to each company. Our new approach allows us to give our absolute all to each company, and we’re stoked to build relationships that will help these companies make the changes they’ve dreamed of making.
Just like someone picking up a habit of going to the gym to get stronger, we know these changes won’t come without some challenges and it definitely won’t come without hard work. And, like many new gym goers, we want this first post to be a picture of us on our day one.
This is our new beginning, our rebirth, and we’re excited to share our journey!
Here’s to change. Here’s to fresh starts and new beginnings. Here’s to a better, more value-filled future.
April 19, 2022
Bridger Hyer was born and raised in Utah and works as a copywriter at Establish. Hyer combines the tenacity and courage of the finest tradition of journalism with the stylish subtlety and profound insight of the born writer.
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